2019 the year of the go for EAT!

9 December 2019Σχετικα Με Εμάς

Thanks to the go for EAT we are in triple-digit growth again. We will finish the year with over 15.000 cardholders, all in a 10 month period. 🚀

I believe our idea of what a meal card should be has been totally recognized!

Here is why:



With go for EAT, you are able to reward your employees with a unique privilege, while saving money for your business.


  • For employers: All we need is the cardholder’s name

  • For employees: They can use their go for EAT cards as soon as they receive them

  • Network: We are the only meal card issuer that doesn’t limit or restrict the merchant network. Go for EAT is accepted at all 400.000 locations across Greece that sell food.

Full control, security and… a bit of humor when we can

Card has been loaded -> Push notification

Money has been spent -> Push notification with amount and place

Transaction has been declined -> Push notification telling you why

The safest card on the market

Freeze and unfreeze your card with a single tap.

Look and feel and… that cherry 🤩

  • Best looking (meal?) card on the market

  • Best rated meal card app

  • Same experience, same login on Web or App

  • 🍒 HeroCorp is alive!


HeroCorp is our amazing new loyalty system. It allows us to give instant cashback to all cardholders when they go shop at certain locations.

We launched it in the middle of November, and our top winner has already grossed 11 euros last month! INCREDIBLE.

We rewarded 102 cardholders last month!

As of today, we have 15 live locations across Athens, with a lot more to come before the end of the year.

Wait until you start receiving the loot to understand just how rewardingly addictive HeroCorp is!

go for EAT the meal card that charges itself for our cardholders.

To conclude, 2019 was a good year for Up, our clients, and our cardholders. 2020 will be our best year yet, with many new services coming and more rewards for our cardholders.

To find out more about our card and get in touch with us, click here



Managing Director Up Hellas

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